The INFINITI Parts & Accessories program retailers had a strong month supported by end-of-summer promotions, and we’re anticipating more growth as we look ahead toward the holiday season. Let’s take a look back at some of August’s highlights, which saw increases across the board in the following:
The INFINITI Parts & Accessories program retailers had a fantastic month bolstered by summer promotions–and we’re looking forward to more growth as we wrap up the season and anticipate the fall season’s promotions. Let’s take a look back at some of July’s highlights:
Temperatures are increasing—and so are the numbers! Summer is heating up, and so was eCommerce for our INFINITI Parts & Accessories program retailers. We are celebrating:
May eCommerce sales showcased continued growth when compared with April, specifically with Total Orders and Conversion Rate. What’s more, our current data suggests that retailers who offer competitively priced parts generate 29x more in retail sales.
The INFINITI Parts & Accessories Online Program saw consistent success and growth over the past year. Bolstered by continuous year-over-year growth in visitors, orders, sales and average order value, we’ve generated over $6.7 million in sales in the last fiscal year!
The INFINITI Parts & Accessories Online Program had a strong month in March. Bolstered by the Spring Savings Event, we saw a 58% increase in total sales, a 22% increase in visitors, and 44% increase in orders over February.
February eCommerce sales continued to showcase strong results spurred on by our SimplePart site, the Love Your Vehicle Promotion, and consumer behavior. There has been consistent growth for our combined brands with a 22% increase in overall sales from January to February.
As we entered the new year, January saw a normal decline in sales and orders compared to December, as is typical in the months following the busy holiday shopping period. As the warmer weather comes, however, we fully anticipate a steady monthly increase in both of these areas. Also in the coming months, INFINITI Parts & Accessories will continue running regular promotions targeted at driving more clients and sales through your program website!
INFINITI Parts & Accessories is proud to announce that this past December was the program’s highest-selling month since launch with over $691,000 in total program sales! Even as one of the typically largest sales months of the year, sales in December were 46% higher than those from December 2020, a huge achievement for the program and our network of program retailers.