November was an absolutely incredible month, but we'll let the numbers speak for themselves: the INFINITI Parts & Accessories program saw significant gains in sales (+43% MoM), orders (+24% MoM), and average dealer return on advertising spend (+37% MoM). Now that December is here, we anticipate strong sales continuing through the Holiday Haul and Free Shipping Day Events!
The INFINITI Parts & Accessories Online program saw its strongest October yet this past month, with year-over-year increases in both sales (+8%) and orders (+10%). As we look into the busier holiday shopping months, we predict similar growth buoyed by three separate INFINITI-sponsored promotions over the next two months.
With the start of the autumn season, the INFINITI Parts and Accessories Online Program saw a 22% month-over-month increase in online sales (totaling over $625,000), indicating that sales will begin ramping up as we approach
the cooler months.
Traditionally, August brings in fewer e-commerce sales, and while our month-over-month sales were slightly down (-6%), average retailer return on advertising spend saw an impressive 7% gain from $6.62 to $7.08.
The INFINITI Parts & Accessories Online program had a strong month in July, achieving over $561,000 in program sales, with over $230,000 of that coming from this month’s Independence Day promotional event.
The INFINITI Parts & Accessories Program had a strong month in June, generating a total of $568,450 in sales. Most notably, visitor traffic increased to 213,942 total visitors, a 6% month-over-month increase from May.
The INFINITI Parts & Accessories Online Program had a strong month in May. Bolstered by Memorial Day shopping, total program sales reached $639,002 for the month.
The INFINITI Parts & Accessories online program had a strong month in April, with sales totaling $709,021. This was bolstered by the National Car Care Month promotion, which offered customers 15% off select parts.
The month of March was great for the INFINITI Parts & Accessories online program. The program generated sales totaling $633,704, helped in part by the Spring Into Savings promotion.
The INFINITI Parts & Accessories Online program had a strong month in February. The program sold a total of $520,449 last month, bolstered by two promotions that ran from the 8th through the 18th, and again from the 24th through the 28th.
January was a promising month for the INFINITI Parts & Accessories Online program. Total program sales topped $460,000 for the month, helped by January’s program-wide Vehicle Appreciation Event promotion.
December showed some impressive results for the INFINITI Parts & Accessories Online program. Holiday traffic increased paid search engine marketing (SEM) sales 33% compared to November, and total program sales reached over $1,800,000.