Updated Articles

  1. December 2020 Monthly Newsletter

    November was an incredible month for the INFINITI Parts & Accessories Online program, bringing the highest sales to-date in program history. Our Thanksgiving Sales Event (which included Black Friday and Cyber Monday), drove an additional $179,939 in sales to our retailer network and helped us reach $474,917 in total program sales for the month.
  2. November 2020 Monthly Newsletter

    October was an exceptional month for our INFINITI Parts & Accessories Online program. Thanks to your support of our Fall Car Care Promotion, we hit $1 million in combined program sales for the first time in program history.
  3. October 2020 Monthly Newsletter

    September was another strong month for the INFINITI Parts & Accessories Online program. Our Summer’s End Event drove an additional $183k+ to our Retailers and continued to grow the INFINITI Parts & Accessories Online brand. This month's newsletter will cover recent improvements to product pages and show how coupons can increase sales from repeat clients.
  4. September 2020 Monthly Newsletter

    August eCommerce sales continued to showcase strong results spurred on by our SimplePart site, late August promotion, and consumer behavior. Our combined brands saw a 127% improvement over August 2019.
  5. August 2020 Monthly Newsletter

    Our Parts & Accessories eCommerce program with SimplePart continues to see rapid growth with exciting enhancements to come.
  6. January 2021 Monthly Newsletter

    December showed some impressive results for the INFINITI Parts & Accessories Online program. Holiday traffic increased paid search engine marketing (SEM) sales 33% compared to November, and total program sales reached over $1,800,000.
  7. March 2021 Monthly Newsletter

    The INFINITI Parts & Accessories Online program had a strong month in February. The program sold a total of $520,449 last month, bolstered by two promotions that ran from the 8th through the 18th, and again from the 24th through the 28th.
  8. February 2021 Monthly Newsletter

    January was a promising month for the INFINITI Parts & Accessories Online program. Total program sales topped $460,000 for the month, helped by January’s program-wide Vehicle Appreciation Event promotion.
  9. May 2021 Monthly Newsletter

    The INFINITI Parts & Accessories online program had a strong month in April, with sales totaling $709,021. This was bolstered by the National Car Care Month promotion, which offered customers 15% off select parts.
  10. September 2021 Monthly Newsletter

    Traditionally, August brings in fewer e-commerce sales, and while our month-over-month sales were slightly down (-6%), average retailer return on advertising spend saw an impressive 7% gain from $6.62 to $7.08.